The Future of The Mobile App Industry
The mobile application market is constantly developing. Having a mobile application by a company is only the first step in building a modern service. It is important to be up-to-date and follow trends all the time. It should be remembered that consumers are always a step ahead, and their need for innovative and intelligent solutions presents companies with new challenges. Moreover, according to Mobirank, the use of mobile applications during the pandemic increased by 40%.
Providing your customers and users with access to a mobile application has become one of the ways to meet their need to connect with the brand in a way that suits them and is available. It's really about the brand's approach to innovation.
Mobile applications have come a long way from technological innovation to one of the most important tools for creating a modern business. According to the latest We Are Social report, people spend more time online than on any other device. 90% of this time, users spend on the use of mobile applications. In fact, statistics show that more people own a mobile phone than a toothbrush. Currently, about 75% of emails are opened on mobile devices.
The convenience of using mobile devices translates into changes in user behavior. According to a Google report, about 80% of mobile phone users are more likely to buy from companies with mobile applications or websites that help them answer questions easily. According to Statista, there are approximately 2.6 million applications for download in the google play store and approximately 2 million in the app store.
Applications, as is the case with all technologies, are rapidly evolving and make heavy use of the latest technology trends. Below are some trends that have already appeared or will appear in the near future, which will redefine the creation of mobile applications.
The 5G network has appeared in Poland relatively recently, so far only in large cities, and most phones cannot be supported, but we already know that it will change the development of mobile applications in a way that no one would have thought 10 years ago. 5G latency is less than one millisecond, for comparison, human response time is up to 300 milliseconds. The 5G connection with extremely low latencies will allow the development of applications in areas such as IoT, AR or VR, and even contribute to the introduction of unmanned vehicles or wireless health. On the practical side, increasing the speed and delay will lower battery consumption and also contribute to a more precise location. Many experts say the 5G network will herald the fourth industrial revolution.
PWA and "instant applications"
PWA is the name of the so-called Hybrids that are supported by Android. As of today, Apple has not yet decided whether it will allow this type of application to be operated on iOS devices (although originally it was Steve Jobs who promoted internet applications on the home screen). PWA is a hybrid solution between a native application and a website. One of the biggest advantages of these applications is the fact that they take less time to create than a native application because they are in practice websites with application functions. PWA gains in value because the user does not have to install such an application, and the data is sent on request.
Watches / Wearables
According to IDC, in 2019 the market of wearables - i.e. bands and watches - increased to 198 million devices sold. Out of this number, as many as 44% are dominated by watches such as the apple watch. The novelty is smart clothing, which has successfully conquered the Chinese market and is preparing to enter Western markets. According to Statista, there will be 1.1 billion connected wearables by 2022. What characterizes this data? The development of these devices will automatically increase the demand for mobile applications to support them.
Smartphones use many methods to provide location data. With the growing popularity of the 5G network, about which I wrote earlier, the development of beacon technology is coming. It is a low-power Bluetooth device that sends a one-way signal to another device. Thanks to this technology, the user can be directed to specific messages in a specific place - sending warnings, directing them to a given place or hotel room, or even directing them to find the right product on the shelf in the store. Beacons offer personalized experiences, therefore in the coming years they will certainly become an indispensable element of creative marketing campaigns
According to OuterBox, 79% of smartphone users have made some form of purchase using their phones. Applications that use the application as a wallet - be it for payments or even for collecting additional loyalty points, will be more used and more willingly installed by the user in the coming years. Brands will be more motivated to develop applications that will speed up ordering processes.
Smart Hub (IoT and connectivity)
Internet of Things (IoT) is a new slogan that has become fashionable in recent times, but the technology itself has been with us for a long time. The idea of connected machines that exchange information efficiently with each other first appeared in production. However, thanks to smartwatches, smartphones, and smart home devices, the technology spread very quickly on the consumer market. By combining individual devices with smartphones, you can offer users a new level of experience in their use. One of the most recent examples is the Audi Al .: Trail Quatro, the first prototype of a car that uses a smartphone as a dashboard, and requires a special application to connect to the car's processor.
Augmented and virtual reality (VR, AR,)
By far one of the best-known examples of the use of augmented reality is pokemon go. In September 2018, the game achieved revenue from in-app purchases, which it achieved in 811 days. Currently, in an increasing number of mobile applications, you can see augmented reality components - IKEA in the iOS application allows you to preview products before buying them. The success of AR and VR will force mobile application developers to incorporate AR elements to increase revenues and interactivity. Statista estimates that the total revenue from VR and AR applications by 2023 will amount to approximately $ 160 billion.
VUI - voice user interfaces
Voice user interfaces are becoming more and more popular with the development of assistants such as Siri and Alexa. As people gradually begin to get used to these types of solutions, they will be more and more inclined to use VUI in other applications as well. According to an Adobe Voice Technology survey conducted in July 2019, 85% of users use their voice to control their smartphones, and in the same survey, 94% of users said they want to use voice control on more applications.
The above trends show that modern mobile technologies constantly influence traditional forms of doing business. Mobile devices are constantly changing the way we shop, order services, and look for information. Thanks to better and better mobile applications, consumers will be able to use more and more modern solutions.
If you want to offer your clients a wider range of services, you are looking for mobile applications, do not hesitate to contact us